Sarita Geisel Graphic Design - Medical Device Industry Graphic Design

Medical Device Industry
Graphic Design

Since 2008, I've been designing for medical device companies, some of which are very large corporations with established brand standards, others that are small startups which require brand ideation and strategy in addition to design work. Below are some examples of the large volume of work I've done for this industry, demonstrating creativity and effective design while maintaining a clean and polished, trustworthy feel.

Medical Device clients include: Medtronic, Covidien, ev3, HEMOTAG, IM-PAL Medical, Rebiotix, Vomaris, QView Medical, St. Jude Medical, Omni Spinal Concepts, Caisson Interventional

Company "Fact Sheet" that explains the who, what, and why of the HEMOTAG cardiac screening device. I designed the layout of this front and back sheet (including the mini-infographic) as the first marketing piece they released. Future marketing materials will have a similar look and feel. (The logo and colors already existed.)

Clinical education sheet (and mini-infographic) on the urgent importance of cardiac heart failure screening, to be given to health care providers by the HEMOTAG sales team.

Product/company pitch sheet for a new medical device: IM-PAL impaled object stability system. This is a new start-up that didn't have any existing design standards when they came to me, so I selected/designed the color palette, fonts, images, design elements, etc as part of designing this pitch sheet. The illustrations of the product are all my work as well - the front hero shot, the back illustrations under "The Design," and "The Application" step illustrations. (Client had shipped a prototype to me to draw from.) This piece establishes a strong foundation for their visual branding in everything they will design moving forward.

A patient-facing brochure and appointment reminder card for Medtronic's ABRE Research Study with the Abre venous stent. While staying within Medtronic's strict brand guidelines, I was still able to give all marketing materials used in this study a recognizable, consistent design treatment.

Educational Event invitation/agenda template created for Medtronic

Hotel keycard for those attending the Society for Vascular Surgery's Annual Meeting and staying in the hotel - June 2015

Medical Journal full page advertisement for Covidien's NanoCross Elite balloon

Pull up banner for Covidien Convention Booth

Covidien Coding Overview Guide - cover

Covidien Coding Overview Guide - inside spread

Covidien Coding Overview Guide - back cover

Sales Sheet for Covidien: Trailblazer Support Catheter

A simple header banner design for a Covidien email campaign

Covidien had strict brand guidelines, so I had to first learn their brand when I started working with them in 2011. Above is an example of a doctor-facing form that I designed for Covidien in 2012.

A patient-facing brochure for Covidien's DURABILITY PAS medical device study. There were many additional supportive materials for this study that I also designed using the same look and feel, photo, colors and design elements as shown in this brochure. While staying within Covidient's strict brand guidelines, I was still able to give all marketing materials in this study a recognizable, consistent design treatment.

A patient-facing brochure for Covidien's ILLUMENATE study. There were many additional supportive materials for this study that I also designed using the same look and feel, photo, colors and design elements as shown in this brochure. While staying within Covidient's strict brand guidelines, I was still able to give all marketing materials in this study a recognizable, consistent design treatment.

A patient-facing brochure and appointment reminder card for Rebiotix's PUNCH CD2 study. There were many additional supportive materials for this study that I also designed using the same look and feel, photo, colors and design elements.

Study Aftercare Guidelines Brochure for Rebiotix

Email blast enticing viewers to visit ev3's booth at an upcoming convention to learn more about the new TurboHawk device

Product packaging for ev3's Turbohawk Plaque Excision System device

Large tabletop poster for ev3's booth at a medical convention

Logo design (Prelude) and brochure design for Caisson Interventional's Prelude Research Study

Web banner for Energel Wound Hydrogel for Vomaris Innovations, Inc.

2009 Training & Education wall calendar designed for use by St. Jude Medical employees.
(Front cover and two inside spreads shown.)

Patient-facing magazine ads for St. Jude Medical, designed according to their brand guidelines

Logo design and business card design for Omni Spinal Concepts

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