Beyond Logos: How I Help BuyDRM Gain Industry-Wide Brand Awareness with Strategic Design Solutions
Overview
BuyDRM engaged me to unify their branding, leading to a 2021 rebrand with a new logo, design guidelines, and assets like product sheets and website graphics. This cohesive approach enhanced their brand identity and industry presence. I continue supporting their marketing team with design expertise and assets.
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Company + Product Logos
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Visual Identity
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Convention Booth Graphics
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Revolving Door Vinyls
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Product Brochures
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Presentation Decks
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White Papers
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Advertisements
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Infographics
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Website Graphics
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Icon Design
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Data Visualization
The Client
As a global leader in content security for premium video content, BuyDRM™ powers top media and entertainment brands with its KeyOS platform, backed by decades of expertise and industry success.
The Challenge
My work addressed challenges with maintaining a cohesive identity across various initiatives, elevating their marketing materials and strengthening the brand’s credibility and customer appeal in a competitive industry.
My Process
I began by researching BuyDRM’s industry landscape and analyzing their competitors to identify opportunities for differentiation. Drawing from these insights, I developed a modern, clean visual brand that stayed true to their origins while positioning them as a world-renowned leader in their field. My process also involved rethinking their data visualization, ensuring that complex information was not only visually appealing but also easy to comprehend.
Results
Collaborating with BuyDRM improved brand consistency and audience engagement across marketing channels. The visuals I developed strengthened their online presence and unified their promotional materials, enhancing brand identity and communication. In 2021, this rebranding contributed to BuyDRM’s acquisition by OVHcloud.
Ongoing Collaboration
The partnership with BuyDRM continues to thrive through ongoing design support, ensuring their branding stays fresh and cohesive. From updating existing assets to creating new materials, I help maintain their strong brand identity across all initiatives.
Working with Sarita has been a game-changer for our branding. Her exceptional graphic design skills, coupled with her strategic insights, have not only elevated our marketing materials but also strengthened our brand identity.
Hunter Levy
Director of Marketing at BuyDRM
Our branding now feels more unified and professional than ever. Sarita’s graphic design skills and unwavering dedication to quality have been instrumental in helping us engage our audience and communicate our value effectively.
Christopher Levy
CEO and Co-Founder at BuyDRM